Dashboards people actually trust.

Who this is for

Teams with dashboards that exist, but are slow, inconsistent, contradict each other, or require someone to manually patch a spreadsheet every Monday morning.

What's usually broken

Marketing's number and product's number for the same metric don't match. SQL logic is copy-pasted across six different reports with six subtle variations. The person who built the original data model left, and nobody fully understands it anymore. Leadership has quietly stopped trusting the numbers and started asking for manual pulls instead.

What's included

• Full dashboard and reporting audit
• Metric definition cleanup: one definition per KPI, documented, enforced
• Data model refactor (dbt-style transformation logic, dimensional modeling where it's missing)
• Report consolidation: fewer dashboards, each one trustworthy
• Documentation and handover so the fix outlives the engagement

Not included

Building entirely new product analytics from a blank slate, that's closer to the AI Workflows or Fractional Leadership service depending on scope.